People don’t buy products and services
They buy experiences based on reputation and trust
And companies that create ethically courageous and adaptive individuals and teams that can deliver maximum positive experiences – not just functional ones – are rewarded with increased trust, candour, loyalty, courage, competitive advantage and ultimately more profit. In fact, companies who engage in cultures of openness have significant growth in revenue, employment, stock price and net income.
Source *Corporate Culture and Performance
| Average increase for twelve firms with performance-enhancing cultures | Average increase for twenty firms without performance-enhancing cultures | |
|---|---|---|
| Revenue growth | 682 % | 166 % |
| Employment growth | 282 % | 36 % |
| Stock price growth | 901 % | 74 % |
| Net income growth | 756 % | 1 % |
The currency of courageous conversations is data, not power or tenure
Elevating the conversation to the company’s core values keeps the dialogue out of the weeds
Be urgent about knowing something before doing something
Asking questions and receiving feedback supports innovation and transparency
Influencing decisions and behaviour
Pulling different behavioural levers influences our decisions and behaviour
What IS a Courageous Conversation?
Learn how we can help you create a culture of Courageous Conversations.